Wednesday, January 19, 2011

"The Experience"; A short food and wine film

Jessica Ringor Film.

As most of you already know, I work closely with a good friend and colleague of mine, Sommelier Anani Lawson. Anani is an amazing professional, visionary and entrepreneur. Anani has made a name for himself as a Sommelier at The French Laundry, and at Per Se in New York.

In the spring of 2010, Anani and I wanted to create a piece of film that truly reflected the passion and efforts we put into our collaborative events. There is such a special and unique energy around the events we host that it is extremely challenging to capture the essence with photographs and words.

When we interviewed Jessica Ringor of LoveSpun Films to handle the piece for us, we knew it was a perfect match. Not only was her personality exciting, but her energy was amazing! And she is a foodie. Right from the start we all meshed really well. I realized by her examples of work that this was the person to do our film.

The Crew, after a long day of filming.
Anani and I thought we knew what we wanted. However, after months of planning and organizing, our first shoots did not yield the results we desired. But as I have learned, from failure comes success. It was at this point that I realized Jessica's true potential. Something clicked, and she called me with a complete storyboard and an enthusiasm that was paramount!

From this point, we trusted Jessica's vision to create the artistic piece we wanted and to tell the story from start to finish. We were lucky enough to have Jessica recrute Yelena Johnson of The Stylish Soiree. Yelena is one of the most respected event planners in Southern California, and she was now handling all the set design and staging of our shots. Score!

Through a client of ours, we were able to secure an amazing home in Napa to shoot the film.

Clients home in Napa.
We shot for two solid days; it was a lot of hard work, and they had multiple cameras rolling at all times!
Finished fish course held by Scott Fenner

Wines donated by sponsors.

Basket of goodies, including Bouchon breads

Shooting the return from the farmers market.

To tell the whole story, she needed to follow both Anani and I to all places throughout the planning and execution of this event. So we spent time at the most amazing St. Helena farmers market and followed Anani to various stops along the way to bring this story full circle.

The Chef and his crew in the kitchen.

Without giving away too many details, the film is going to be amazing. It does indeed tell the story and capture the magical essence of what we provide for our clients.
Thanks to Jessica for her amazing vision, creativity and professionalism. But most importantly, for her passion for this project!

Many thanks to Yelena as well; her vision and knowledge in handling the set design was amazing. The results far exceeded anything I had expected and it was an honor to work with you!
And lastly, a thanks to Terry Daffin of Terry Daffin Photography for capturing the behind the scenes photographs of the staff and of the food. We acquired some amazing images from you! A talented and amazing photographer!

Film Release Date: March 2011

Trailer - view the trailer here

Watch for the full blog on the film upon its release!

Chef Pajo Bruich
The Private Table
Pajo's Boutique Catering

Sacramento Magazine Recognizes Our Efforts!

What an amazing thing! Today I picked up the February issue of Sacramento Magazine. The issue focuses on the changing dining scene and some rebel Chefs doing amazing things. Check out the cover... that is none other than I!

I would like to say a few things. First off, congratulations to all the Chefs mentioned in this issue. Your vision is what is needed to make waves and create change.

Next, I am grateful to be received so well by the community. From local Chef's, media and diners alike. Thank you.

None of this would be possible if not for the passionate staff of hard working individuals that have worked with me over the past years. Thank you!

For 2011 and beyond, I look forward to watching the dining scene expand and get even greater. I also look forward to seeing the palate of our diners evolve, accepting change and eager to venture out and try new things!

We invite you all to attend one of our dinners soon! Check the websites below for calendar and event dates, and to purchase tickets...

And, don't forget to get your tickets to our Valentines Dinner... buy tickets and get details here:

Valentines Dinner Details

Lots happening this year, so stay tuned!

Chef Pajo Bruich

The Private Table

Pajo's Boutique Catering